“Google will now help people find quality apps and games” – by Andrew Ahn, Product Manager, Google Play
It all started in July when Google began rolling out Play Protect.
It is a feature part of Google Play designed to scan for apps that may cause harm to an Android device and give the user more information about their device’s security.
In a blog post by the product manager of google play on 3rd Aug 2017, Google has revealed that it has made some changes in how the company’s search and discovery algorithms work.
Google uses machine learning to scan through 50 billion apps daily to identify quality and performance.
Reportedly, half of 1 Star reviews mentioned app stability. Such issues will now be taken into consideration to surface better apps to increase engagement.
It will now take into account :
Pre-Launch testing provides vital information on usability, functionality, compatibility, and reliability with a perspective of the real world conditions that the target audience will face.
One must perform Usability testing for prototyping your UX/UI. Understanding of target audience expectation is the key here.
For continuous improvement Post-launch, testing should be done before all the updates and releases.
Mostly, these activities are ignored until the vital problem occurs. Such practices are more dangerous now than ever.
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