How to improve website ranking through SEO. Search Engine Optimisation is a long-term process and requires constant monitoring. But, there are a few quick-fix SEO tips and techniques that will help you boost your website’s Google search ranking.
While starting with your website’s optimization these actionable SEO techniques would set the bar right for your long-term SEO plan. Content structuring, website image optimization, improving page speed etc are a few of the quick SEO activities that you can carry out to improve your website rank on Google.
The following are the 16 basic SEO tips you can incorporate to improve your Google search results ranking:
1. High-Quality Content
Unique quality content which is interesting for readers. Search engine rankings and site traffic majorly depend on the quality of content which is strategically created for the target users. This helps in improving the site’s authority and relevance. Dwell time affects SEO ranking. If one provides a useful content, visitors stay for a long time on the website to consume the information hence increases the dwell time.
By adding more value to the product by including more keywords, incorporating more outbound links and creating longer content will definitely help you to get people to spend more time reading and in return increasing the dwell time. Also, if the visitors will bookmark your content over chrome, it will boost your Google ranking.
2. Site Submitting
Page Rank can be boosted if you have high-quality backlinks and submit the website to different web directories and article directories.
Web and Article Directories are as follows:
- Yahoo Directory
- Best of The Web
- Ezine Articles
- Article Cube
- Go Article
3. Link Exchange
Link Exchange is the oldest technique and with this one can get a good Page Rank and will get traffic from that site. To make the content more useful and worthy one can link it to authority sites for more in-depth information for readers can use. Linking out to well-respected sites and even to the same site will increase the relevancy and page ranking. Broken links decrease the same. Following are some tools to check for broken links:
• Screaming Frog SEO Spider
• Google Webmaster Tool
• W3C Link Checker
4. Keep Updating
If one makes a unique content and posts regularly then Google really likes it and Google will crawl the site and can get more chances to increase page rank. Regularly updating content is viewed as the best indicator of sites relevancy so keep it fresh always. Website usability testing is also recommended to have your website structure on point. Providing a clean and easy interface for the users is a mandate for having an SEO friendly website.
5. Commenting On Other Blogs
Commenting is very important in generating a good Page Rank as one needs to be very social. Some Blogs are Do-Follow, which will help generate backlinks to the site. Most blogs also have CommentLuv Plugin installed which will automatically place a link to their last blog post.
6. Social Bookmarking
Social Bookmarking is a very effective method because by sharing the site on social sites one can get free Backlinks and traffic.
7. Website Accessibility
One should always keep up website accessibility as if the website is down for long period of time then Google may reduce the ranking of the site. Using Commonly Searched Keywords
8. Website Advertising
By making Ads or banner for the website and advertising it on different websites will get good backlinks and traffic.
9. Using Signatures
One can add a link to the website in their online signatures and can add digital signatures to their email and forum posts.
10. Having Link-worthy Site
For creating link worthy sites one must put the name of the site rather than using click here. As this will improve your search engine ranking as well as the ranking of the page which one is linking to. For content’s readability these sites can be used:
• The Readability Test Tool
• Readability statistics in MS Word
11. Page Load Speed
When seeing the website ranking algorithm, both Bing and Google take page loading speed into account. Dwell time gets affected if a user leaves your page It takes too long to load. No user intends to lose time over processing the pages. They just leave the page. The SEO ranking gets affected because of this by increasing your bounce rate and by reducing the number of pages viewed.
To increase page load speed, try using the caching plug-ins, make sure the code is clean and streamlined, optimize the image sizes, reduce the number of plug-ins, and definitely minimizing redirects come to rescue.
Once the images are properly optimized, this can help reduce file size and improve load speed.
The increase in the conversion rate is possible only if the images used are of good quality. So take advantage of using good quality photos to generate empathy, increasing the trust, and improve a visitor’s experience without hampering the load time which could affect the SEO ranking.
12. Image Optimisation (Image SEO)
On the SEO front makes sure that the images are working efficiently, besides just the image file format and sizing.
Give a signal to search engines by using keywords for your image file name, alt tag, title, description and caption in order to bring uniformity and relevancy of your content.
13. Header Tags
Don’t just create a bland wall of text. Improve the user experience of your website tremendously by the formatting of your content properly. Users spend much of their valuable time to read your content and come back for more, which will signal your relevancy to search engines.
Properly categorizing the header tags can help break up the content into sections that are easier to read and utilize.
14. Layout and Formatting
Improve user experience and make your content easy to scan and digest, this will make the readers spend time on a site longer and consume your website’s information. This all can be done just by Formatting and better layout decision. It can help dramatically improve a webpage’s usability by making the content easy to read and understand.
Boost the SEO ranking by using font size that is easy to read, using bold type and colors strategically to make the content easy to scan, by categorizing into short paragraphs and ample line spacing in between and using bulleted or numbered lists for clarity.
15. Contact Us Page
In order to make the About us page rank higher in search engines, keep sufficient contact information, according to this Google document. A well-designed contact form increases user participation in a company’s online presence and also helps generate new business opportunities, capture new leads leading to improve the customer service.
16. Different multimedia
Images, videos, slideshows, and audio attract the visitors. These multimedia options create the content interactive thus, acting as a signal of quality content to search engines. Video marketing is an increasingly integral element in driver user engagement and conversion. It is found that websites using videos will have 4.8% higher conversion rate.