Improving QR Code Scanning for a Fintech Giant

Consumer platform – Apps

Solution -User Sentiment and Competitor Analysis

Client – Fintech Payment Platform

The Challenge

A leading payment app with a 100M+ user base sought to enhance its QR code scanning experience by understanding real-world performance factors. The client needed a data-driven competitor analysis across diverse demographics, network conditions, and real-life use cases, including:

1. QR code loading times under different lighting, network speeds, and scanning angles
2. Performance comparison against two key competitors
3. Impact of damaged QR codes and varying scanning distances
4. User experience insights from multiple cities and device types
   
   Oprimes’ Approach

•  Demographic-Centric User insights: Covered 15+ cities PAN India with real-world merchants’ QR codes.
•  Diverse Device Coverage: 150+ mobile devices tested across Android & iOS platforms.
• Competitor Benchmarking: Captured and compared QR code load times across two leading competitors.
• Real-World User Research: Assessed user journeys under multiple realistic scanning conditions.
• Data-Driven Insights: Logged 20+ critical QR performance-related issues, identifying areas for optimization.

 The Impact

1. Enhanced QR code performance across multiple real-world conditions
2. Actionable insights from real users to optimize scanning efficiency
3. Competitive edge gained through in-depth performance benchmarking
4. Improved user experience, reducing scan failures and loading delays

Why Oprimes?

Comprehensive User Research Across Demographics
Real-World User insights for Payment Journeys
Data-Driven Competitor Analysis for Product Optimization

Want to enhance QR code performance and stay ahead of the competition? Leverage Oprimes’ expertise today!