Telecom UAT Case Study | Large-Scale Digital QA in India

End-to-End UAT at Scale for a Leading Telecom Platform

A real-world case study on managing UAT for telecom digital platforms with high device diversity, frequent releases, and strict quality control.

Client Overview

A leading telecom operator in India runs high-traffic digital platforms.

The ecosystem includes:

  • Consumer mobile apps

  • Web platforms

  • Payments

  • Value-added services

  • Internal systems

The platform supports frequent releases.

The user base spans regions, devices, and network conditions.


Business Challenge

The digital ecosystem faced constant pressure.

Key challenges included:

  • Heavy device and network fragmentation

  • High-volume digital journeys

  • Frequent releases with tight timelines

  • Large-scale migration programs

  • Multiple concurrent digital initiatives

The risk was clear.

Small issues could slip into production and impact millions of users.


Engagement Scope

Qualitrix owned end-to-end UAT delivery.

The engagement started in 2017 and scaled over time.

Coverage included:

  • Mobile applications

  • Web platforms

  • Internal enterprise systems

  • Payments and value-added services

The QA model combined:

  • Functional testing

  • Non-functional testing

  • Regression testing

  • Crowdsourced testing

  • Automation


QA Delivery Approach

The approach focused on scale, speed, and control.

Key activities included:

  • Creation and validation of 2,200+ test cases

  • End-to-end testing across mobile, web, and APIs

  • Multi-device testing across 30+ devices

  • Pan-India testing across 23 states

  • Crowdsourced testing for real network scenarios

Automation was embedded to support frequent releases.

  • End-to-end automation flows executed on multi-device cloud setups

  • Parallel execution enabled faster feedback cycles

QA governance was centralized.

  • Defects tracked and managed through structured workflows

  • Test execution mapped to user stories and releases

  • Clear go/no-go decisions before production


Key Programs Supported

Qualitrix supported multiple strategic initiatives.

These included:

  • Digital app launches

  • Platform migrations

  • New payment gateway rollouts

  • Content and catalog changes

  • Value-added services testing

  • Large-scale user journey validations

One major focus area was migration programs.

  • UAT ownership during platform transitions

  • Validation of business-critical flows

  • Production sanity checks post-release


Team Model

A dedicated QA team worked across squads.

  • 15-member team

  • Multiple domain-aligned squads

Coverage spanned:

  • Mobile apps

  • Web platforms

  • Payments

  • Data and analytics

  • Digital onboarding journeys

The team participated in:

  • Daily stand-ups

  • Sprint ceremonies

  • Walkthrough sessions

  • Production sanity validation


Testing Coverage

Testing types included:

  • Functional testing for digital journeys

  • Multi-device and multi-network testing

  • Crowdsourced user testing

  • Payment gateway testing

  • Non-functional testing

Design collaboration was also part of UAT.

  • QA worked with design teams

  • Visual and experience issues flagged early

  • Design gaps corrected before release


Business Outcomes

The engagement delivered consistent results.

Measured outcomes included:

  • 95 percent defect detection before production

  • 100 percent sprint releases delivered on time

  • 60 percent reduction in production issues

Additional outcomes:

  • Improved app quality

  • Higher customer trust

  • Stable releases without emergency hotfixes

  • Scalable QA model across products and regions


Long-Term Impact

The QA model supported long-term digital growth.

Key benefits:

  • Predictable release cycles

  • Scalable QA across new initiatives

  • Strong governance during high-change programs

  • Consistent user experience across devices and networks

Quality assurance moved from a checkpoint to a release enabler.

Summary

Managing quality at telecom scale demands more than testing.

It requires:

  • Structured UAT ownership

  • Real-world device and network coverage

  • Automation at scale

  • Strong governance

This engagement demonstrates how disciplined UAT can support continuous digital change without compromising user experience.

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