The Challenge

A leading payment app with a 100M+ user base sought to enhance its QR code scanning experience by understanding real-world performance factors. The client needed a data-driven competitor analysis across diverse demographics, network conditions, and real-life use cases, including:
QR code loading times under different lighting, network speeds, and scanning angles
Performance comparison against two key competitors
Impact of damaged QR codes and varying scanning distances
User experience insights from multiple cities and device types

Oprimes’ Approach

•  Demographic-Centric User insights: Covered 15+ cities PAN India with real-world merchants’ QR codes.
•  Diverse Device Coverage: 150+ mobile devices tested across Android & iOS platforms.
• Competitor Benchmarking: Captured and compared QR code load times across two leading competitors.
• Real-World User Research: Assessed user journeys under multiple realistic scanning conditions.
• Data-Driven Insights: Logged 20+ critical QR performance-related issues, identifying areas for optimization.

 The Impact

Enhanced QR code performance across multiple real-world conditions
Actionable insights from real users to optimize scanning efficiency
Competitive edge gained through in-depth performance benchmarking
Improved user experience, reducing scan failures and loading delays

Why Oprimes?

Comprehensive User Research Across Demographics
Real-World User insights for Payment Journeys
Data-Driven Competitor Analysis for Product Optimization