Improving QR Code Scanning for a Fintech Giant

Improving QR Code Scanning for a Fintech Giant

Improving QR Code Scanning for a Fintech Giant - Case study - Oprimes_x_Qualitrix

Consumer platform - Apps
Solution -User Sentiment and Competitor Analysis
Client - Fintech Payment Platform

The Challenge

A leading payment app with a 100M+ user base sought to enhance its QR code scanning experience by understanding real-world performance factors. The client needed a data-driven competitor analysis across diverse demographics, network conditions, and real-life use cases, including:
🔹 QR code loading times under different lighting, network speeds, and scanning angles
🔹 Performance comparison against two key competitors
🔹 Impact of damaged QR codes and varying scanning distances
🔹 User experience insights from multiple cities and device types

Oprimes’ Approach

  •  Demographic-Centric User insights: Covered 15+ cities PAN India with real-world merchants’ QR codes.
  •  Diverse Device Coverage: 150+ mobile devices tested across Android & iOS platforms.
  • Competitor Benchmarking: Captured and compared QR code load times across two leading competitors.
  • Real-World User Research: Assessed user journeys under multiple realistic scanning conditions.
  • Data-Driven Insights: Logged 20+ critical QR performance-related issues, identifying areas for optimization.

 The Impact

✔ Enhanced QR code performance across multiple real-world conditions
✔ Actionable insights from real users to optimize scanning efficiency
✔ Competitive edge gained through in-depth performance benchmarking
✔ Improved user experience, reducing scan failures and loading delays

💡 Why Oprimes?

🔹 Comprehensive User Research Across Demographics
🔹 Real-World User insights for Payment Journeys
🔹 Data-Driven Competitor Analysis for Product Optimization

Want to enhance QR code performance and stay ahead of the competition? Leverage Oprimes’ expertise today! 🚀

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